I. Introduction
    A. A monopolistically competitive market exists when a substantially large number of firms
         serve a market with relatively differentiated products.
    B. An example would be merchandising firms of all types selling products such as shoes,
         shirts, TV's, groceries, etc.
    C. Product differentiation
        1.Some feel it is real and important while others feel it is artificial and unimportant.
        2. Examples
            a. Non-price competition
               1. Product quality
               2. Product image (Branding)
               3. Customer service
               4. Store environment and image
           b. Condition for sale (location)
               1. Mail order
               2. Home delivery using the internet
               3. Bidding on the internet
    D. Some control over price exists and demand tends to be more elastic
         than with monopoly or oligopoly markets.

   E, Examples

Source /firstquarterfinance.com

II. Monopolistic competition