Basic Marketing Course Notes

from know this.com   Return to Marketing Internet Library  Updated 8/16/17   Please  

The Basics
Part 1 - What is Marketing?
Part 2 - Marketing Research

Consumers and Markets

Part 3 - Consumer Buying Behavior
Part 4 - Business Buying Behavior
Part 5 - Targeting Markets

Product
Part 6 - Product Decisions
Part 7 - Managing Products

Distribution

Part 8 - Distribution Decisions
Part 9 - Retailing
Part 10 - Wholesaling
Part 11 - Product Movement
Promotion

Part 12 - Promotion Decisions
Part 13 - Advertising
Part 14 - Managing the Advertising Campaign
Part 15 - Sales Promotion
Part 16 - Public Relations
Part 17 - Personal Selling
Part 18 - The Selling Process
 

Price

Part 19- Pricing Decisions

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